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eCommerce consultancy

Ecommerce Consultancy for Growing Brands

Strategic advisory for brands scaling on Shopify, Magento, BigCommerce, and CommerceTools.

When this is the right conversation.

Whether you're launching on Shopify, migrating from Magento, or scaling a multi-channel operation, Accentra brings deep operational knowledge to help you make the right decisions and connect everything seamlessly.

Choosing between Shopify, Magento, BigCommerce, or CommerceTools? We help you evaluate based on your catalogue complexity, market, and growth trajectory.

We streamline order management, inventory allocation, fulfilment workflows, and return processes across channels.

Connect your storefront to your ERP, POS, 3PL, payment gateways, and marketing tools for a fully automated commerce operation.

Build reporting that spans your ecommerce stack. Understand true profitability by channel, SKU, and customer segment.

The scope

Practical expertise, applied.

Strategic advisory for brands scaling on Shopify, Magento, BigCommerce, and CommerceTools.

Shopify / Shopify Plus

The most popular choice for fast-growing Australian retailers. We handle setup, theme customisation, app configuration, and ERP integration.

Shopify and NetSuite integration

Magento (Adobe Commerce)

For businesses that need maximum flexibility and control. We implement, customise, and connect Magento to your ERP and fulfilment systems.

BigCommerce

A powerful, scalable platform with excellent B2B capabilities. We set up, configure, and integrate BigCommerce for both B2C and B2B use cases.

Sana Commerce

Purpose-built for ERP-integrated eCommerce. If you're on Business Central or SAP and want your webstore to run directly off your ERP data, Sana is a strong choice. We handle implementation and optimisation.

CommerceTools

A composable, API-first commerce platform for enterprises that need complete flexibility. We implement CommerceTools and integrate it with your ERP and broader tech stack.

What you take forward

Agree the deliverables.
Know what to expect.

We agree the scope and deliverables around your business priorities.

Plan

  • Platform selection and evaluation
  • Multi-channel and marketplace strategy

Build

  • Store setup and configuration
  • Product catalogue and content strategy

Connect

  • Shipping and fulfilment integration
  • ERP integration (orders, inventory, customers, pricing)

Improve

  • Payment gateway and checkout optimisation
  • Ongoing optimisation and support

From discovery to delivery

A clear path through the work.

Each stage makes the next decision easier to assess.

01

Understand

Map the current process, systems and people. Agree the problem and the evidence that will show it is solved.

02

Define

Set scope, ownership, dependencies and acceptance criteria. Make the decisions that affect implementation visible.

03

Deliver

Build and validate the agreed change using representative records and realistic operational scenarios.

04

Handover

Document the result, prepare the people who will operate it and agree how support and future changes will work.

Questions before we start

How do I choose between Shopify and CommerceTools?

Shopify (and Shopify Plus) is the best choice for most Australian retailers, it's fast to launch, has a massive app ecosystem, and handles most B2C use cases well. CommerceTools is a composable, API-first platform designed for enterprises that need complete flexibility and own their frontend. Choose Shopify if you want speed to market; choose CommerceTools if you have a development team and need a fully custom, headless architecture.

Can you integrate our eCommerce platform with NetSuite?

Yes, this is one of our core capabilities. We build automated integrations between eCommerce platforms (Shopify, Magento, BigCommerce, etc.) and NetSuite using Celigo. Typical data flows include orders, inventory levels, customer records, pricing, and product data, all syncing automatically so your team doesn't have to move data manually.

What is composable commerce and do we need it?

Composable commerce is an architecture where you pick best-of-breed services (commerce engine, CMS, search, payments) and connect them via APIs, rather than using a single monolithic platform. It offers maximum flexibility but requires more technical investment. Most mid-market Australian retailers don't need it, Shopify Plus or BigCommerce will serve them well. Composable commerce (e.g., CommerceTools) makes sense for enterprises with unique requirements and dedicated development teams.

How long does an eCommerce replatforming project take?

A typical replatforming project takes 3-6 months from kickoff to launch. This includes platform configuration, theme/frontend development, data migration (products, customers, orders), ERP integration setup, payment gateway configuration, and thorough testing. Simpler migrations (e.g., Shopify to Shopify Plus) can be faster, while complex multi-store setups take longer.

Do you handle GST configuration for Australian eCommerce?

Yes. Australian eCommerce requires GST-inclusive pricing displayed to customers, with the GST component correctly recorded in your ERP for BAS reporting. We configure your eCommerce platform and ERP integration to handle this correctly, including multi-currency scenarios for international customers and GST-free thresholds for exports.

What's the difference between Shopify Plus and standard Shopify for Australian retailers?

Shopify Plus offers higher API rate limits (critical for ERP integration), Shopify Flow for automation, custom checkout (Checkout Extensibility), wholesale/B2B channels, and dedicated support. For retailers processing high volumes or needing ERP integration, Plus is usually worth the investment. Standard Shopify works well for smaller stores that don't need heavy automation or custom checkout experiences.

Let’s connect

Ready for a more connected business?

Tell us where you are and where you want to go. We'll help you work out the next step.

Book a free consultation