A multi-store retailer whose website can't show store-level availability
Real-Time Store Stock Visibility on Your Webstore
Click-and-collect revenue +50-80% typical
This blueprint describes our proven approach. Specific outcomes vary by engagement.
Ideal For
Any Australian multi-store retailer showing only aggregate stock online. Relevant if you get 100+ "is this in stock?" calls per week.
The Problem
The webstore reports 'In Stock' or 'Out of Stock' for the business as a whole. A customer who wants to know whether their local store has an item has to ring and ask, and enough of them do that stock enquiries take a meaningful share of store staff time every week.
Collection technically exists. In practice a staff member walks the floor to verify stock before confirming, which is why confirmation takes a day or two and why orders get cancelled when the item cannot be found.
Our Approach
Celigo syncs NetSuite inventory by location into Shopify metafields on a short interval. A custom Liquid section renders a store availability check, driven by postcode, showing the nearest stores with a banded status rather than an exact count.
The banding matters. An exact count invites an argument the moment it is off by one, and shrinkage guarantees it will be. A band absorbs that and still answers the question the customer actually asked.
Once per-location stock is on the storefront, collection stops depending on a manual check. The order validates against the selected store at the point of sale, raises a transfer if the stock has to move and notifies the store through the POS rather than by email.
Typical Impact
Stock calls
Before
100+/week
After
-50-60% typical
C&C revenue
Before
Baseline
After
+50-80% typical
Pickup readiness
Before
24-48 hrs
After
2-4 hours typical
Expected Outcome
Stock enquiry calls fall by roughly half. Collection revenue rises once customers can trust what the site tells them, and readiness moves from days to hours. One side effect worth planning for: per-location visibility usually exposes overstock sitting in particular stores, which is both a clearance opportunity and working capital that has been quietly tied up.
Want to explore this approach?
Every project starts with a conversation. Tell us what you're working with and we'll tailor this blueprint to your situation.
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