A fast-growing Australian DTC brand scaling beyond $10M needing multi-currency, multi-region, and subscriptions
Composable Commerce for an Australian DTC Brand Going Global
5 markets from a single platform
This blueprint describes our proven approach. Specific outcomes vary by engagement.
Ideal For
Australian DTC brands that have outgrown Shopify/Magento and need composable architecture for international expansion.
The Problem
International DTC needs region-specific catalogues (ingredient regulations), multi-currency tax handling, subscription ERP integration, and sub-second mobile performance.
Our Approach
CommerceTools as commerce engine, Next.js on Vercel for frontend. Each country is a CT "store" with own products, pricing, tax. Subscription via CT API extension. Celigo handles order/inventory/customer/payment sync to NetSuite.
Typical Impact
Mobile load
Before
1.5-2.5s
After
< 0.5s typical
Conversion
Before
Baseline
After
+20-40% typical
New market launch
Before
6-12 months
After
6-10 weeks
Expected Outcome
Mobile load under 0.5s. Conversion +20-40%. New market launch in 6-10 weeks. Subscription revenue +150-300%.
Want to explore this approach?
Every project starts with a conversation. Tell us what you're working with and we'll tailor this blueprint to your situation.
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