A proposed approach to explore with your business. Scope, implementation and outcomes depend on the engagement.
35-50% self-service in 6 months typical
Ideal for
Australian building, hardware, or industrial distributors on Business Central with trade pricing tiers, freight complexity, and compliance docs.
The situation
A building/hardware distributor on Business Central wanting a trade ordering portal
Building supplies distribution has unique B2B complexity. Heavy/bulky items with variable freight costs depending on delivery address, vehicle access (forklift? tailgate lift?), and total weight. Trade pricing with 3-5 tiers per product. Compliance documentation (safety data sheets, product certifications, material safety information) must be accessible at point of purchase for workplace safety obligations. Account-based credit management with terms from 7 to 60 days.
The approach
BigCommerce B2B Edition for the storefront with Celigo integration to Business Central. Customer-specific pricing reads from BC price lists. Inventory availability shown per warehouse (3 QLD locations) with estimated delivery dates based on customer postcode and carrier schedules.
Real-time freight quoting via API integration with freight partners - customer enters delivery address, system calculates cost based on total order weight, delivery zone, and vehicle requirements. Document library integration automatically links SDS and certifications to product pages - stored in Business Central, synced to BigCommerce by Celigo. Invoice and statement delivery automated through the portal.
Expected outcomes
35-50% adoption for routine reorders within 6 months. Order accuracy improves to 99%+. Portal AOV +10-15% from "you may also need" recommendations (flashings, fixings, sealants surfaced alongside core products).
Measures to validate
| Measure | Before | Target |
|---|---|---|
| Self-service adoption | 0% | 35-50% typical |
| Order accuracy | 88-93% | 99%+ typical |
| Portal AOV | Phone baseline | +10-15% typical |