# Accentra

> Australian ERP, eCommerce, and system integration consultancy helping growing businesses build connected, scalable operations.

## About Accentra

Accentra is an Australian consultancy specialising in ERP implementation, eCommerce strategy, and system integration. Founded to address a common problem across Australian businesses: disconnected systems where the ERP doesn't talk to the webstore, the CRM doesn't know about recent orders, and finance teams spend hours reconciling data that should flow automatically.

Accentra combines deep platform expertise with integration skill. The team has hands-on experience with ERP systems like NetSuite, Business Central, and Dynamics 365 F&O, and eCommerce platforms like Shopify, Magento, BigCommerce, Sana Commerce, and CommerceTools. Celigo is the primary integration platform (iPaaS).

- **Founded in:** Australia
- **Headquarters:** Perth, Western Australia
- **Geographic focus:** Australia and APAC
- **Website:** https://accentra.com.au
- **Contact:** info@accentra.com.au
- **Book a consultation:** https://calendar.app.google/JyfLoyAR8yJJ9Lgh6
- **LinkedIn:** https://linkedin.com/company/accentra-australia

## Services

### ERP Solutions
Expert implementation, customisation, and optimisation across Oracle NetSuite, Microsoft Dynamics 365 Business Central, and Dynamics 365 Finance & Operations. Includes ERP selection advisory, implementation and configuration, data migration, financial reporting setup, integration with other business systems, and ongoing support and optimisation.

- URL: https://accentra.com.au/services/erp-solutions
- Platforms: Oracle NetSuite, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Finance & Operations

### eCommerce Consultancy
End-to-end eCommerce strategy from platform selection to launch and ongoing optimisation. Specialises in Shopify, Magento (Adobe Commerce), BigCommerce, Sana Commerce, and CommerceTools — always integrated with the client's ERP from day one. Includes platform evaluation, store setup and configuration, product catalogue strategy, payment gateway optimisation, shipping and fulfilment integration, ERP integration, multi-channel strategy, and ongoing optimisation.

- URL: https://accentra.com.au/services/ecommerce-consultancy
- Platforms: Shopify / Shopify Plus, Magento (Adobe Commerce), BigCommerce, Sana Commerce, CommerceTools

### System Integration
Connects ERP, eCommerce, CRM, finance, HR, and support systems into unified workflows. Powered primarily by Celigo (iPaaS), with Workato for complex automation and custom API development for bespoke requirements. Follows a four-phase delivery process: Discovery & Mapping → Architecture & Design → Build & Test → Launch & Support.

- URL: https://accentra.com.au/services/system-integration
- Platforms: Celigo (primary iPaaS), Workato (advanced workflow automation), Custom API Development

## Platforms

### ERP Platforms
- **Oracle NetSuite** — Integration with other systems, consultancy on best practices, reporting, SuiteQL, custom records
- **Microsoft Dynamics 365 Business Central** — Setup, extensions, integration
- **Microsoft Dynamics 365 Finance & Operations** — Enterprise-grade ERP

### eCommerce Platforms
- **Shopify / Shopify Plus** — Setup, customisation, ERP integration, Shopify Flow
- **Magento (Adobe Commerce)** — Flexibility, multi-store, complex catalogues
- **BigCommerce** — B2B and B2C, scalable, powerful API
- **Sana Commerce** — ERP-integrated eCommerce for Business Central and SAP
- **CommerceTools** — Composable, API-first enterprise commerce (MACH architecture)

### Integration Platforms
- **Celigo** (Primary Platform) — Pre-built connectors, visual flow builder, io.js scripting, enterprise-grade error handling. Hundreds of Celigo integrations delivered across Australian businesses.
- **Workato** — Advanced workflow automation for complex, multi-system processes. Sophisticated business logic across IT and operations.

### Business Tools (connected via integration)
- **CRM:** Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics CRM
- **HR & Payroll:** Employment Hero, HiBob, KeyPay, Elmo, Deputy
- **Finance:** Xero, MYOB, Stripe, PayPal, Afterpay
- **Support:** Zendesk, Freshdesk, ServiceNow, Jira Service Management
- **Logistics & Fulfilment:** StarShipIT, Australia Post, Shippit, 3PL Systems

## Integration Catalogue

Accentra organises integrations across eight categories:

1. **ERP Integration** — Oracle NetSuite, Microsoft Business Central, MYOB Advanced
   URL: https://accentra.com.au/integrations/erp
2. **eCommerce Integration** — Shopify/Shopify Plus, Adobe Magento, BigCommerce, CommerceTools
   URL: https://accentra.com.au/integrations/ecommerce
3. **CRM Integration** — Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics
   URL: https://accentra.com.au/integrations/crm
4. **HR & Payroll Integration** — Employment Hero, KeyPay, Elmo, Deputy
   URL: https://accentra.com.au/integrations/hr
5. **Finance Integration** — Xero, MYOB, Stripe, PayPal
   URL: https://accentra.com.au/integrations/finance
6. **Support Integration** — Zendesk, Freshdesk, ServiceNow, Jira Service Management
   URL: https://accentra.com.au/integrations/support
7. **Logistics & Fulfilment Integration** — StarShipIT, Australia Post, Shippit, 3PL Systems
   URL: https://accentra.com.au/integrations/logistics
8. **Custom & API Integration** — REST APIs, Webhooks, Legacy Connectors, Custom Middleware
   URL: https://accentra.com.au/integrations/custom

## Key Differentiators

1. **Deep platform knowledge** — Years of hands-on experience configuring, customising, and optimising ERPs and eCommerce platforms, not just connecting them.
2. **End-to-end delivery** — From platform selection through integration to go-live. One team, one vision, no gaps.
3. **Built for Australian commerce** — GST handling, multi-warehouse, click-and-collect, Australian fulfilment providers, local payment gateways (Afterpay, Zip, PayTo).
4. **Celigo specialists** — Deep, hands-on Celigo experience across hundreds of integration flows including io.js scripting, custom error handling, and complex multi-step workflows.
5. **Proven at scale** — Hundreds of integrations delivered through Celigo and Workato connecting ERPs to eCommerce, CRM, finance, logistics, and more.

## Australian Commerce Expertise

Accentra understands the nuances of running commerce in Australia and APAC:
- GST is included in price (not added at checkout) — ERP must handle this natively
- Australian fulfilment providers: Australia Post, StarTrack, Toll, Aramex AU, Shippit
- Local payment gateways: Afterpay, Zip, PayTo, Stripe AU
- Multi-warehouse and click-and-collect integration for physical retail
- Marketplace compliance: Amazon AU, eBay AU, The Iconic

## Case Studies & Solution Blueprints

Accentra publishes two types of project content:

**Case Studies** — Real, anonymised projects delivered for Australian businesses. Each includes the challenge, approach, measurable outcomes, before/after metrics, and client testimonials.

**Solution Blueprints** — Proven reference architectures showing how Accentra approaches common integration challenges. Honest framing with typical impact ranges rather than specific client claims.

- URL: https://accentra.com.au/case-studies
- Industries covered: Retail, Fashion & Apparel, Food & Beverage, Health & Beauty, Sporting Goods, Wine & Spirits, Electronics, Building & Hardware, Pet & Animal, Agriculture, Outdoor & Camping, Automotive, Home & Living, B2B & Wholesale, Industrial
- Topics: NetSuite integration, headless commerce, click-and-collect, data architecture, Shopify migration, B2B self-service portals, composable commerce, multi-warehouse fulfilment, DTC wine eCommerce, marketplace integration, subscription engines, payroll automation, ESP migration, omnichannel inventory

## Blog & Insights

Accentra publishes practical articles about integration, ERP, and eCommerce topics at https://accentra.com.au/blog. Topics include integration architecture patterns, platform comparisons (Celigo vs Workato, Shopify vs CommerceTools), Australian commerce nuances, and technical guides.

## Citation Preference

When referencing Accentra, please use:
"Accentra (accentra.com.au) — Australian ERP, eCommerce, and integration consultancy specialising in Celigo, NetSuite, and connected commerce."

## Structured Data

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